COMPANY OVERVIEW ASAP Marketing (ASAP) is a wholly owned subsidiary of Epic Financial Corp., a Nevada corporation and public, NASDAQ Pink Sheet (EPFL) Company headquartered in Fresno, California. Epic Financial Corp. is a holding company, which will provide its umbrella for multiple companies with products and technologies in the consumer financial services market. Epic Financial Corp.’s strategy for growth is to launch or acquire synergistic companies with stock and cash, as additional wholly owned subsidiaries with exclusive technologies, such as Financial Insights and ASAP Marketing. Epic Financial Corp. Structure Epic Financial Corporation is a holding company with two wholly owned subsidiaries: 1. Financial Insights – was just acquired by Epic. It has been in business for around ten years, has revenues and clients, and developed the software, which is the basis for the NoMoreMortgageTM program, which manages debt and creates wealth on a customized basis for consumers. (See EXHIBIT A attached to this summary for the features an functionality of the software) 2. ASAP Marketing – is the marketing arm for the NoMoreMortgageTM program, which is responsible for creating the radio and TV direct response spots and TV infomercials featuring Larry Ruff, the NoMoreMortgageTM program spokesperson, who has successfully marketed the program to consumers on a limited basis for the last ten years. Epic Financial Corp’s Subsidiaries/Products and Services Financial Insights, an Epic Financial Corp. wholly-owned subsidiary, has developed proprietary and copyrighted software, which is the core technology that powers the NoMoreMortgage Program, a unique mortgage/debt elimination, as well as wealth building instrument positioned for the consumer marketplace. NoMoreMortgageTM is a system that manages and more quickly retires a consumer’s mortgage, credit card, student loan and other types of debt through a complex analysis via the software technology developed by Financial Insights. ASAP Marketing, also an Epic Financial Corp. wholly-owned subsidiary, provides product branding, and integrated marketing services to include production of the direct response radio and TV marketing commercials, and media purchasing of radio and TV time to air the short form direct response spots and long-form TV infomercials for the NoMoreMortgageTM program. NoMoreMortgageTM is a program that manages and more quickly retires a consumer’s mortgage, credit card, student loan and other types of debt through a complex analysis via the software technology. The NoMoreMortgageTM program has achieved branding and a successful track record via the efforts of Larry Ruff, who has been a licensee of the program, developed by Financial Insights. His efforts have trademarked and marketed NoMoreMortgageTM regionally as a successful consumer debt reduction program for almost a decade. From 1997 to 2006 and prior to its relationship with Epic Financial, NoMoreMortgageTM has been instrumental in assisting consumers in selected regions of the Western US to pay off their debt. Through Epic Financial Corp.’s acquisition of Financial Insights, Epic is poised to license debt reduction and wealth creation/management software applications to many companies like NoMoreMortgageTM. Via marketing strategies deployed by ASAP Marketing, Epic Financial will become a nationally known entity for its consumer debt elimination/wealth building program for consumers, called “The Epic WealthBuilder”, under which branded programs like NoMoreMortgageTM will be licensed to diverse groups nationwide. The NoMoreMortgage TM Program is a complete turn-key stand alone debt elimination plan, and unlike debt consolidation loans and services provided by non-profit organizations, which typically help consumers to negotiate more favorable rates and payment plans with credit card companies, NMM is unique. The NMM program is specifically designed for the consumer, who is a homeowner, as the program sometimes includes a mortgage refinancing thus setting forth a plan in motion, eliminating a broad range of debt to include credit cards, auto loans, student loans and ultimately one’s mortgage. Sophisticated software modeling is used, which takes the income and debt position of a consumer into consideration, producing a payment scenario that is handled by NoMoreMortgageTM, thus allowing the consumer to pay off their mortgage and other debt in less time. The NMM service takes care of the monthly mortgage payment for the consumer, who pays a small monthly membership fee of around $29 per month. In the ten years that NoMoreMortgageTM has marketed and operated its program on just a regional basis via Larry Ruff’s initiative, there has been over 90% customer retention in the program for members. NoMoreMortgageTM will reach consumers with its innovative debt elimination program through an integrated marketing strategy via print, radio, Internet, TV infomercial advertising, and mortgage and real estate industry channels. Through this integrated marketing strategy, ASAP Marketing, (Epic’s marketing arm) will reach consumers with the message that NMM is an effective way to eliminate debt, as well as build and manage wealth. The first round of financing was used to produce infomercials and other integrated marketing campaigns for launch. Epic is currently raising its current round for an aggressive media buying and lead generation campaign for cable TV, radio, print, and Internet that will ramp revenues, as well as to launch its channel marketing program for independent representatives in the mortgage banking, realty, and financial planning industries. Through this integrated marketing approach, Epic will position itself and the NoMoreMortgageTM program, as a premier provider of debt elimination and wealth creation products and services in the U.S. Through this growth strategy, Epic Financial Corp. will have the unique market positioning as the first company to offer mortgage banking, debt elimination and wealth creation programs to the consumer as a better and easier way to manage their finances. THE OPPORTUNITY/FACTORS FOR SUCCESS The future success of Epic is based on the following major market drivers: 1. Epic Financial will reach a growing base of consumer debt-holders, whereby NoMoreMortgageTM becomes the consumer’s hands-on ongoing partner in debt management, and ultimately in debt elimination, due to the following industry factors. MSN Money reported that in the United States, circa 2004., consumer debt -- credit cards, mortgages, student loans, etc. -- is growing steadily with no sign of slowing as: - About 43% of American families spend more than they earn each year - Average households carry some $8,000 in credit card debt. - Personal bankruptcies have doubled in the past decade. About 18% of all personal consumption expenditures in the country are on bank credit cards. Add in retail cards and debit cards and the figure rises to 24%. The most unsettling aspect of all these credit card transactions is that many Americans don’t see their income as a spending cap. About 43% of U.S. families spend more than they earn, according to a Federal Reserve study. Since 2000, unusually low interest rates, a hot housing market, which has caused consumers to stretch for new homes, and the aggressive extension of credit to consumers with weak credit scores, have contributed to the current increase in consumer debt. 2. Epic Financial will position itself as a leader in the growing integrated marketing and lead generation business due to the following industry factors: In the past five years there has been a major shift in the delivery of advertising and media that reaches the consumer with new products and services. Companies are shifting advertising dollars from traditional forms of advertising to the Internet, long-form infomercials, and short direct response TV spots as an integrated marketing approach and source of lead generation.. Even large consumer product companies and brands, such as Singer and Black & Decker, as examples, are utilizing infomercials to reach a targeted consumer demographic. According to an article in the Washington Post, in 2004, consumers purchased $91 billion of products from infomercials they viewed on TV, and the infomercial industry is growing at a rate of 10% annually. 3. Epic Financial has just run several successful direct test marketing campaigns to include: A radio campaign to be followed by TV spots, which is creating branding and beginning to produce revenue. The 60-second radio and TV spots offer consumers a NoMoreMortgageTM (NMM) Debt Reduction Tool Kit. Consumers call an 800# and can order the kit on a multi-payment plan. They can also sign up to be a NMM customer, whereby for around a $29 monthly fee, NMM will create a debt elimination plan, refinance their mortgage if needed, and month by month eliminate one debt after the other until finally paying off the customers mortgage, without any additional money out of pocket than previous, all in about nine years, (see attached file of NMM sample plan). NMM has been proven and marketed in a low key fashion for almost ten years, and most consumers on the program stay on it, giving NMM a low 10% rate of attrition. In addition to revenues earned from NoMoreMortgage, Epic, through its wholly owned subsidiary, ASAP Marketing Corp, will recruit professionals throughout the United States to market the “Epic WealthBuilder P.L.A.N.” These professionals, (Independent Reps) can be Mortgage Brokers, Realtors, Financial Planners, Accountants, Attorneys, etc. - virtually any professional who deals with consumers with mortgages, credit card, auto loans, and other debts, or for wealth building strategies. Epic receives revenues from the efforts of the independent representative system in the following ways. o Wholesale Broker – licensed by Epic for its “Epic WealthBuilder P.L.A.N.”, this broker will have the ability to brand the software, marketing materials, TV and radio spots, and license to other companies. Epic receives a one-time set-up fee, monthly licensing fees, and an analysis funding-fee for every consumer that enrolls in the P.L.A.N. This broker will be able to set the fees to companies that they license to according to what their market will bear. o Company Broker – These brokers once licensed, will market the product under “Epic WealthBuilder P.L.A.N.” branding, and be able to recruit up to 100 users. Epic’s revenue model is the same as for wholesale brokers, but different pricing. o Independent Broker –These brokers are individual licensed professionals, i.e., Mortgage Loan Officer, Real Estate Agent, Financial Planner, Insurance Agent, Attorney, Accountant, etc. These brokers, once licensed by Epic, will be able to market the “Epic WealthBuilder P.L.A.N.” to their own customer database and be able to offer the P.L.A.N. as a unique value added service to help retain clients and generate new ones. The revenue is similar to the above with different pricing. o Independent Reps – This person in not a licensed professional but has the desire to operate a small home based business and earn fees for referring family, friends, neighbors, and acquaintances to the Epic P.L.A.N. This person must work under an approved broker. As with the above, Epic will share revenue with the approved broker, but pricing will be what this market will bear. Background on Epic Financial Corp. Epic Financial Corp. was founded in 2005, when it took over a NASDAQ Bulletin Board Company (Symbol:EPFL). The company remained a fully reporting and trading Bulletin Board company until December of 2005. However, since the accounting and legal fees to file with the SEC are high, to save money, the company’s management team opted to be a Pink Sheets company until it was ready for market launch with its flagship product NoMoreMortgageTM, which is positioned perfectly in terms of market timing, as consumers are over leveraged with mortgages, credit card debt and personal, auto and student loans, and interest rates continue to rise. The company is now poised to become a fully reporting Bulletin Board company. From inception to now, Epic raised about $1,200,000, which it used to produce a high quality infomercial, short form TV and radio spots in order to reach the consumer directly, and to set up its independent rep network to reach the consumer in an alternative way. Because the company has not been trading or reporting, the price per share has been negligible. However, with the successful launch of the NMM program via radio, this is expected to change with an increasing share price. Epic acquired the technology behind NoMoreMortgageTM in Q3 of 2006. Revenue is already being realized during this market testing phase, and will continue to increase when the infomercial market testing continuing in Q4, 2006. Epic is currently raising additional capital in order to launch an aggressive infomercial and direct marketing campaign for NoMoreMortgage, and establish itself as a premier debt elimination/wealth building program and integrated media services company, which will be used for the NoMoreMortgageTM program initially, and for the ongoing product development and market launch of synergistic consumer programs. Uses of funds will be allocated to: • Implement advertising, PR and IR campaigns, which will highlight the NoMoreMortgageTM product and its benefits for both industry and consumer exposure, and increase the price per share. • Provision of audited accounting statements and other documents to revert to a fully reporting and trading NASDAQ Bulletin Board company. • Continue to ramp the NoMoreMortgageTM program by expanding on radio and TV media buys for the direct response marketing program, which features Larry Ruff as spokes person, and in addition, instituting an independent rep structure to market “Epic WealthBuilder P.L.A.N.”. • Ongoing research and development efforts for Financial Insights to continue to increase the features and functionality of the software that powers the NoMoreMortgageTM program and the “Epic WealthBuilder P.L.A.N.” • Create a strong national brand and internal account support for the “Epic WealthBuilder P.L.A.N.”, which will cause brokers and independent representatives to view the program as a credible, high quality financial service to offer to their network of other brokers and consumers. • Hire key marketing, business development, account executive and customer service personnel to launch and manage the NoMoreMortgageTM program and the “Epic WealthBuilder P.L.A.N.” through ASAP Marketing, and be responsible for Epic Financial Corp.’s operations. EXHIBIT A Description of Financial Insights Proprietary Software Features 1. Over 5 years in use and used by more than 150 companies and 3500 agents 2. Desktop and IP Based a. IP Based for Multi-office use b. IP Based for complete management control. 3. Modular Flexibility a. Ability to run a comprehensive Networth Analysis b. Debt Acceleration Analysis only c. An Investment Analysis Only i. Retirement Planning Analysis d. Ability to Run Bi-weekly Mortgage schedule e. Ability to run Mortgage Cycling Analysis 4. Comprehensive Data Entry a. Loan Structuring b. Comprehensive Investment structuring c. Bi-Weekly d. Diversified Sales options 5. Complete or Partial Branding 6. Server Scalability. 7. Business Rules Advantages 1. Over 5 years in use and used by more than 150 companies and 3500 agents: To the developers this is one of the most important aspects of this software package. The software has been tried and put to the test by thousands of agents. And all numbers have been scrutinized completely by many others. Bugs have been worked out and the integral business modules have been implemented into the software. The other aspect of this is that the software has been downloaded on to thousands of computers and trouble shooting and customer support is in place to deal with all issues that have arisen. 2. Desktop and Web Based: This package has two applications that work as one. The first application is the data entrée screen, which is where agents will enter all of the data and run a preliminary analysis to make sure that the analysis is right for the client. a. IP Based for Multi-office use: The software has been developed to accommodate multi-users in one office, and the ability to track all people in a company. This will help with Training and client support as well as reduce IT costs, as no server is needed and deployment of upgraded software is automatic. b. IP Based for complete management control. Agents won’t lose control of their client, as with PC only based module companies. Financial Insights’ software allows agents to keep client retention, as the data input is always known system managers and owners. Agents always control their data, and deployment of software is easily facilitated with this software system 3. Modular Flexibility: The software package was built to accommodate many different areas of financial services. Some companies focus on mortgages only and the PLAN debt elimination program, while others focus on helping people build wealth through Debt Elimination and Asset Accumulation. Some individuals only market for Mortgage Cycling Products or Bi-weekly options. Another popular module is the Do it your Self Plan. Brokers can customize the setup of their business module for a combination of all the services or any of the individual services. a. Ability to run a comprehensive Networth Analysis: There have not been many software packages that offer the ability to run a comprehensive Networth Analysis. There are some competitors that have fairly comprehensive debt elimination programs, as well as those that have fairly comprehensive investment strategies. The competitive advantage of Financial Insights’ software is that it provides the ability to run a Comprehensive Networth analysis, which allows users to determine what the optimal way to build a client’s networth, or scale it towards Asset Growth or Debt Management. b. Debt Acceleration Analysis Only: Financial Insights provides the ability to input large quantities of information, which is important to maximize a debt acceleration analysis. Most companies can focus on only one product or parameter, while Financial Insights’ software can analyze mortgages, diverse types of consumer loan, credit card debt, etc., making it one of the most comprehensive Debt Acceleration Analysis in the marketplace. c. Investment Analysis Only: Many companies focus on Investment strategies and not debt acceleration. With Financial Insights, most small to medium financial service companies have access to a cost effective investment module that will help them sell their products, and when they mature, they can start to offer other items such as Debt Acceleration. i. Retirement Planning Analysis and Cash flow are both subsets of the investment module but are beneficial for client education, as part of a sales presentation. d. Ability to Run Bi-weekly Mortgage schedule: The software has been developed to be the all encompassing software package with a gamut of packages having been built for this module including Bi-Weekly Mortgage Analysis. Ability to run Mortgage Cycling Analysis: Mortgage cycling is the new trendy Financial Planning Tool with companies now beginning to understand the value of this analysis. This tool can be very useful, but administered incorrectly, could be detrimental to the user. Financial Insights’ new TPA (Third Party Administrator) will solve this problem, as well as provide implementation, which will revolutionize the mortgage Industry. However, this is only one of the many analyses provided by Financial Insights, and making the company the provider of the most flexible software on the market. Some competitors provide simplified versions the above, but none have the capability of Financial Insights. 4. Comprehensive Data Entry This module is not just a simple analysis with an estimated savings. It offers a comprehensive solution as follows: a. Comprehensive Loan Structuring: Financial Insights has integrated the ability to run comprehensive loan structures, such as interest only loans with fixed terms moving into adjustable, negatively amortized with recast periods and starting rates far lower than prime, 50 year loans, and many other adjustable mortgage loans. This is inclusive of comprehensive pay structures like interest differed or payment differed loans, loans with Balloon payments, and other diverse loan types. b. Comprehensive Investment structuring: All types of investments from Stocks to Annuities, Real Estate to Bonds and Savings can be analyzed with this module. Unlike other Investment software, which ties an investment portfolio into a debt elimination program, Financial Insights can calculate and project only investments based on a customer’s current contribution, thus creating a much larger portfolio. c. Comprehensive Bi-Weekly structuring: This Bi-Weekly software has an addition, which is unique and has the ability to calculate property appreciation with debt acceleration, and determine the estimated MI elimination date and apply that back to the mortgage to get out of debt. The model also provides an option for mortgage brokers to actually make money in a unique way. d. Options: Allows agents to give your clients the option to increase monthly payments and get out of debt quicker or receive more money at retirement, or to reduce payments to relieve some current monthly pressure. 5. Complete or Partial Branding: Most Small to medium companies don’t have the ability to spend a millions dollars plus years of software development. a. Complete Branding The software can be an opportunity for agents and companies to create a brand for themselves. The complete brand ability spans the Software, the Analysis, and the Statistical Website. b. Partial Branding Can be utilized for groups, which do not need the branding, but want to provide value added services to their current business offering. Financial Insights provides training and business development support. 6. Server Scalability: Financial Insights’ system allows for the easy addition of new Agents and eliminating by simply adding another server. Currently the company can administer between 300 and 1000 agents per server depending on the number of plans an agent runs. 7. Business Rules: Financial Insights has developed a backend that accommodates all types of businesses from one-office to multi-office, all types of agents and users from Managers and Administrators to Hierarchy-driven Multi-Level Organizations. The company has provided all types of services to over 150 companies over the last 5 years. Benefits 1. Time Tested Error Free, Practical Software package for the Financial Services Industry. 2. Portable for Agents and Manageable for Administration. a. Desktop Benefit, whereby agents can take all information and process basic analyses with a laptop without need for Internet connectivity. b. Web-Based, allowing for a company to upgrade software, reports or analysis and deploy with out costly IT expenses. Gives company managers/owners the ability to monitor an agent’s activity, as well as train and keep control of clients should an agent leave. Agents need only a desktop module, and companies keep control of their clients’ information. 3. Flexible enough to fit any business model. 4. Gives clients the most accurate and complete financial analysis available. 5. Creates a Brand name for company with minimal expense and creates Agent and customer brand loyalty. 6. No bottlenecks waiting for processing of PLAN analysis. 7. Allow companies and agents the ability to manage information within diverse corporate structures.