4 Steps to Mobile Marketing Success

Step 1: Create a Mobile-Optimized Website

Step 2: Content

Step 3: Mobile Advertising

Step 4: Consider Games, Apps and Tablet Ads Carefully

Read more here....

http://www.business2community.com/marketing/4-steps-to-mobile-marketing-success-0108163

prof

Good info prof and nobo. Keep it coming!

Write good content:

Write good content: As they say on the web, content is king. Writing strong content about your chosen topics will give Google lots of keywords to work with, and encourage other sites to link to you.
Write good headings and sub-heads: Google assumes that anything marked as a header (with header tags like “h2” and “h3”) are more likely to be keywords, and rates them more highly. Choose descriptive titles for your posts rather than obscure ones’.
Better - The Difficulties of Trout Fishing on the Missouri River
Worse -Them Buggers Ain’t Biting!
Write descriptive link text: Google gives more weight to keywords it finds in links, so when linking to other sites, describe the other site’s content well. Don’t write “click here”, write “visit Fishing World to buy Acme Fishing Line”.
Get linked to: The more relevant links Google finds to your site, the higher your site will appear in search results, so make sure your content is worth linking to and make sure you promote it so other web writers in your niche see it.
Put keywords in your page’s title: Every page has a title that appears at the very top of your web browser when you visit it. Most blog software will put the site’s title and the post’s title into the page title, like this “Getting Noticed by Google?—?Writer’s Technology Companion”. Keep that in mind when naming your site?—?pick something like “Mary Ann Whiting, Science Fiction and Fantasy Writer” rather than “Mary’s Site”.
Update regularly: The more often Google indexes your site, the better. Google looks at the update frequency to determine hw often it needs to revisit the site. If you update daily, it’s going to come back more often than if you update every couple of months when you feel like it. Try to update at least once every week or so, to keep Google coming back often.

There are a lot of companies out there that offer “SEO”, “Search Engine Optimization”, services. While some of these do a pretty good job (mostly by doing the kind of stuff I talk about above), they’re really intended for corporate sites (and charge accordingly!). Beware of sites that offer cheap SEO services to end users?—?most of them a) don’t work, and b) use questionable tactics that not only won’t work but could get your site delisted from Google entirely.

http://www.writerstechnology.com/2008/06/getting-noticed-by-google


prof

How to remove session id from phpBB for better SEO

1) http://www.phpbbhacks.com/download/2040

Install that.

2)Able2Know.com Search Engine Optimization 2.0.0

read that file

thanks to ozzu dot com

http://www.ozzu.com/other-search-engines/session-t31332.html

prof

10 tips for the New Year

1. While you’re in the footer changing the year, be sure to add at minimum the town or city, state or province and country of origin for the website. A zip and postal code are helpful too. A full business address is perfect but not every web site needs one. Why do this? Much depends on the type of site you’re operating.

For a local site that wants to do business locally, the address is helpful for local searches, as well as potential customers wanting to do business locally. An address or place of origin helps communicate where sales are accepted.

If your website is based in the UK but you accept sales from outside your country, the footer is a good place to note that. It can be as simple as adding “International sales accepted.” An address also indicates credibility.

2. Go through the title tags for your homepage, landing pages, top level pages of importance, product pages, and PPC landing pages. In each title tag, add a value as an incentive to searchers who are reading SERPS (search engine results pages) to click into your page and not a competitor’s.

Examples: “free shipping”, “free membership”, “clearance”, etc. Avoid bland terms such as “best”, “greatest”, “leading”, etc. Don’t copy what your competitor puts in their title tag. Create your title tag to be more inspirational.

3. Review each landing page for PPC and banner ads to be sure that whatever the ad claims is supported on the landing page. Repeat the same incentive or promotion on the landing page. This tells the human brain it has been taken to the correct place. Absolutely no bait and switch!

4. Similar to item two, each product page needs its own Meta description that specifically addresses the product it pertains to. No cookie cutter descriptions. If you place the product name and manufacturer and your brand in the title tag, your Meta description should follow up the unique selling proposition and a brief product description. Again, ask yourself what would make someone want to go to your product page instead of the other company who is selling the exact same product?

5. Clean up your text. Are your pages jammed with endless paragraphs that repeat the same information? Is your text written well, with no grammatical errors or broken English? Is it compelling? Perhaps this year it is time to hire a marketing copywriter who can improve your conversions and search engine results with their skilled writing.

6. Run link checking software. This is often overlooked or a boring maintenance job. Let’s do it now and cleanup any issues.

7. Upgrade software, plug-ins, blog themes, forums software, and any back-end applications you rely on. Sometimes, as in the case of some forums software and blog themes, all kinds of new things are added such as new photo galleries, better spam defense, added social networking integration and improved user interface both for the front and back-end.

8. Review your website requirements or write new ones. The point of this exercise is re-evaluate why your web site exists and to inspect its performance. Perhaps you’ve never drawn up a written plan or you have added more employees or team mates who don’t understand your original goals and visions. It doesn’t hurt to document your goals for search engines, social marketing, usability, conversions and overall site performance.

Maybe you want to add a new goal such as improving the overall accessibility for the site. With technology and new user interface ideas coming out, it doesn’t hurt to pause. Maybe there are new things you can try and have been so busy you didn’t consider it. Now is the time to explore.

9. Start out the year with a fresh look at your logs and analytics. If you use SEO tools, take them for a spin or have your SEO do it. Get updated data and inspect it for areas where traffic is falling off, conversions have sunk or bounce rates have increased. Create new funnels and track your main tasks or revise existing ones. Research new possible keywords or question searches such as “how do I” and “where is” types that may lead directly into your site.

10. Get organized. There’s nothing like a fresh start and new beginnings. Perhaps you need to budget for help with usability and conversions or search engine results. Blog owners may want to create an editorial calendar so that your writers or you keep the blog alive and active.

This is also a good time to schedule any conferences you want to get to, or local events. Maybe you wish to teach. Look into your local chambers of commerce to see if you can provide workshops. Some schools offer adult education courses. Don’t forget local youth organizations. (I once taught a Girl Scout troop how to make a webpage and how to FTP the files to a server. They loved it!)

http://searchengineland.com/10-search-website-usability-new-year-resolutions-for-2012-106354

prof

Increase search engine exposure
and searcher response. If you feel your search engine rank or inbound clicks are flat, you may wish to try fresh ideas to give your search engine listings a boost.

Increase website conversions.

This can be sales, sign-ups, subscriptions, and new ads on your pages, a renewed PPC program, increased participation in forums and blogs, and much more. You have specific tasks on your website. This goal is focused on creating more interest and momentum so that your site visitors complete those vital tasks.

Beginning of year reminder...

Good read here prof
http://searchengineland.com/10-search-website-usability-new-year-resolutions-for-2012-106354

Good stuff prof and NOBO. Keep the info coming! Much appreciatted.

Yup--easiest solution: develop a page with the "idiot proof" providers like Go-Daddy which walks one through every step of optimal page development. search submission, etc...

typical forum reply to somebody NOT getting noticed...

your problem is because:

Your page TITLE is untitled
Your keywords are non-existent
your page description consists of numbers and gobbly gook.

Solution:

Right click outside of page and open page properties.....
give your page a TITLE

Then click on meta tags and enter various keywords and follow each word or phrase with a comma

Last but most important, create a PAGE DESCRIPTION and use the words contained in your title and words contained in your page.....

repeat for every page..................

http://www.vodahost.com/vodatalk/google-yahoo-bing/10626-noticed-google-easy.html

LOL--well..dont know if they listen but a couple hundred thousand get subject to them

thx, bud
When NOBO talks, Tweeters listen!


prof

Try Tweet Adder--Be careful though--must add SLOW and dont overtweet--Twitter has become fierce banning accounts using automated software.

thanks NOBO
you are the Twitter KING!
Any tips on what works the best?


prof

Hey prof. Congrats! Build your Twitter followers like your life depended on it

thanks PW

prof

Good idea prof. I look forward to tapping into your vast knowledge in this arena!!

what does it cost?
I hear that large companies will pay up to $7500 / month to get their company on Page One!!!

That's some good coin!

prof

nice video here

http://videos.webpronews.com/2009/12/getting-noticed-with-google-maps/

using Google Maps to help get noticed

prof

Hello!

http://www.google.com/support/forum/p/Webmasters/thread?tid=3ba5786e69055ca5&hl=en

this is a webforum where you can ask specific qestions...


prof

http://www.usatoday.com/money/smallbusiness/2007-01-17-small-biz-google-usat_x.htm

Keyword tools

The first step for many businesses is realizing exactly what their keywords should be. A house painter, for example, shouldn't use "house painting" as a keyword, because it's so broad. Instead, the painter might drill down to the more specific "interior house painting" or "exterior house painting."

Winfield directed Balsam to a free tool Google offers for keyword tips —adwords.google.com/select/KeywordToolExternal.

tips

http://www.squidoo.com/search-engine-optimization-tips-google

1. Creating unique content not found elsewhere on the web.
2. Focusing on certain keywords to rank for on each particular web page of your website.
3. Gaining backlinks to your website

There are other factors, too, like the age of your domain, the anchor text used when linking, the URL of the website, the number of websites that link to website, and even the filenames and alt tags of images. When you add up all of these factors, plus many other unknown factors, you'll get Google's algorithm that ranks your website. This algorithm determines whether you wind up on page 1, third result down, or page 37 for a particular keyword.

With a big SEO plan for a small website, expect to spend a few hours a week minimum to accomplish your goals. Here's where you'll be spending your time:

* Creating new content optimized for Google
* Creating unique content elsewhere that links to your own content
* Trying to gain backlinks to your website
* Editing existing content, revising, and adding keywords
* Doing keyword research

If I had a website about curtains, with a page about "purple curtains," I would want to link somewhere within the content to any relevant pages within the website from the "purple curtains" page. If I had a page about "purple curtain rods," I would want to link that page using the anchor text "purple curtain rods," and what better place to link to that page than the page about "purple curtains." Linking to the page using the URL is a mistake - linking using keywords is a better idea.


* The PageRank of the website matters that links to you. The higher the PageRank, the more search engine benefits for you.

* Reciprocal linking, when two websites exchange links, are not as valuable as one-way links. However, they are still valuable.

* The website that links to you shouldn't be a spam website. Only try to get relevant, authoritative website to link to you.

* Avoid paid links and link farms. Google can sometimes detect patterns when people are buying links and penalize the sites that buy links.

* Writing articles that link to your website can help direct traffic and pass PageRank. You can find a list of websites that allow you to create content for free here.

Welcome to the Search Engine tips Board.....
The purpose is to share info, give tips on how to improve your image out there, whether it be Google, Facebook, Twitter, or whatever else.

Enjoy,

prof