Huayang Lianzhong joins Xunlei Chain to launch the "Magellan" platform to activate user value growth
On November 1st, the leading digital marketing service provider Huayang Lianzhong and the high-performance blockchain platform Xunlei chain officially released the first new user value realization platform based on blockchain technology in Beijing--Consumer Value Platform ). Based on the innovative technology of Thunderbolt and Huayang Lianzhong's deep insight into the digital marketing industry, Magellan has innovatively combined the open, transparent and non-tamperable features of the blockchain with the digital marketing industry to support the powerful performance of hundreds of millions of users. It is expected to reshape the user value ecology.
Photo session at the press conference
Huayang Lianzhong Founder & Chairman Su Tong, Xunlei Senior Vice President & Network Technology CTO Sun Xiaobin, Multipoint Dmall Vice President Tian Hao, Cat Eye Vice President Bai Wenjuan, Huayang Lianzhong CTO Zhang Jun, Huayang Lianzhong Chief Press Officer Pan Jianxin and others attended the launching ceremony. According to reports, the first batch of access to Magellan platform are Anta, multi-point Dmall, cat's eye and other well-known enterprises. After integration with various brand member systems, the platform will gradually open registration for consumers in the near future.
Strong alliance to reshape the digital marketing industry
Deeply cultivating the digital marketing industry for many years, Huayang Lianzhong is keenly aware of the open and transparent nature of blockchain technology, which can help the marketing industry to solve the problem of conversion from “incremental market” to “stock market”. Therefore, as early as 2018, Huayang Lianzhong began to study the combination of blockchain technology and digital marketing with Xunlei Chain, hoping to complete the operation transformation from “new user growth” marketing to “user value growth” through Magellan. Both users and users benefit. For brand owners, Magellan is a private domain user management and operation platform. After access, it can achieve multi-touch connection with users through unified and universal point redemption and preferential system, which stimulates user stickiness, quantifies user value and reduces customer acquisition. Cost, which enhances sustainable profitability; for users, they can enjoy one-stop point redemption and value-added experience, and in the decentralized social marketing mechanism, people have the opportunity to become brand ambassadors and realize the realization of consumer value .
Huayang Lianzhong Founder & Chairman Su Tong
In this process, on the one hand, the blockchain technology provides a trust mechanism, which can efficiently record and store the data generated by the points, exchange and circulation, so that the process of point acquisition and exchange can be efficiently traced, and the authenticity of the data in the Magellan platform is guaranteed. And reliability, truly settle and pay by effect, reducing the waste of advertisers.
On the other hand, blockchain technology also solves the problem of user incentives in advertising marketing. Using the blockchain technology, the “Magellan” platform also realizes the integral of the points within the alliance system while ensuring the security of the points data, thereby using the point mechanism to motivate users, so that users can bring returns from traffic and data sharing.
Xunlei Senior Vice President & Network Technology CTO Sun Xiaobin
Performance, safety and service are the main reasons for "hand in hand"
Like Magellan, it has combined the marketing platforms of Huayang Lianzhong, Anta, Dmall, Cat Eye and other heavyweight enterprises. The daily average processing data volume is very large, ranging from several hundred million to many billions, and these data are in the process of transmission. It is often necessary to confirm instantaneously. Dr. Zhang Jun, CTO of Huayang Lianzhong, said, “Huayang Lianzhong pays great attention to performance issues when seeking blockchain technology partners. If the traditional public chain is a single lane, then the technology of Thunderbolt is equivalent to a two-way eight-lane highway. This powerful technology with efficiency and reliability is the most fundamental reason why Huayang Lianzhong chooses the Thunderbolt chain."
The powerful performance of the Thunderbolt chain stems from its many innovations in the core technology of the blockchain. The first is the number of processing per second. Xunlei Chain has developed the isomorphic multi-chain framework technology to achieve a million times per second processing capability, far ahead of other main chain platforms. At the same time, its DPoA+PBFT consensus algorithm can meet the data requirements of instant completion and second-level confirmation, ensuring the efficiency and reliability of the “Magellan” platform.
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