QBID: If this is relevant - WOW!
Picked up the 16 July 2001 AdAge this morning to see if the TTN Ad was repeated, and it was not.
However, there was an extremely interesting "Special Report" survey article on page S1 ranking the "Top 100 National Megabrands" according to "Total Measured Ad Spending" for year 2000. As explained in the article, the ad spending totals include promotion of not only the various product/service brands that each corporation offers but, significantly, also self promotion of the corporation itself. Here are the top 10 megabrand companies ranked by year 2000 ad spending in millions of dollars:
1) General Motors $2,844.1
2) Philip Morris Cos. $1,761.9
3) DiamlerChrysler $1,667.0
4) Procter & Gamble $1,530.2
5) AOL Time Warner $1,442.1 ... (Yep, that's a whopping $1.4 billion!)
6) Ford Motor Co. $1,156.5
7) Walt Disney Co. $1,054.5
8) AT&T Corp. $820.3
9) Johnson & Johnson $817.8
10) Pfizer $796.7
Imagine the almost limitless leverage, exposure, resources, and clout a small company would suddenly have if it could somehow hook up with one of these giants with this level of disposable resources!
Ron
CEO Frank Olsen.
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