Advanced Micro Devices Inc (AMD): AMD to announce Turion 64 For its p...

Reply Private New

Replies (2) Next 10 Prev Next

KeithDust2000

Send PM Follow Ignore

Followers	10
Posts	6000
Boards Moderated	0
Alias Born	09/18/2002

KeithDust2000

Re: None

Thursday, 01/06/2005 2:56:20 PM

Thursday, January 06, 2005 2:56:20 PM

AMD to announce Turion 64

For its part, AMD this week will announce Turion 64, the newest product family featuring the AMD 64 technology, which enables users to run both 32- and 64-bit applications.

AMD is hoping that Turion, which is designed to provide better battery life and power consumption, will enable AMD 64 to find its way into commercial thin-and-light notebooks, according to officials with the Sunnyvale, Calif., company.

AMD plans to officially announce the chip this week, though it won't release the new family until later in the first half of the year.

However, officials did talk up the offering with customers in a private event last week at CES.

Inside CES 2005 AMD has challenged Intel in the server and desktop space, said Nathan Brookwood, an analyst with Insight64, in Saratoga, Calif. The next step is notebooks.

"In that regard, this is the area that AMD has the most catching up to do with Intel at this point," Brookwood said. "What they're doing with Turion is following Intel's approach in some ways, but not in others."

While AMD—like Intel—is focusing on longer battery life and better performance, the company has no plans to offer an entire platform like Centrino. Instead, it will offer the processor and let systems makers use components from other vendors to complete the mobile platform.

http://www.eweek.com/article2/0,1759,1748767,00.asp

edit: article seems gone for now, I posted all AMD related stuff though

Sounds good, apart from the obvious it won't release the new family until later in the first half of the year., but one should have gotten used to AMD trying to steal some of Centrino´s thunder with these mobile announcements with actual products coming at a later date.

Also, there´s yet another brand to establish.

Keith