NeoMedia Technologies, Inc (NEOM): (For masthead, by request, as a "NEOM 10...

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mudrez

Re: None

Wednesday, 05/11/2005 6:55:29 AM

Wednesday, May 11, 2005 6:55:29 AM

(For masthead, by request, as a "NEOM 101" intro:) Newcomers will, I hope, get some value out of the followingmontage, emulating contributions made by our very own Success, et al.,and drawing on a variety of sources, while working in some coinage(e.g., "DeapDive"™ navigation) of my own. I've sent it out as seedstock to a number of investment fora (Motley Fool – where I'm amember…feeling quite at home – as well as Bulls&Bears, et al.) andnews folks (NBR, CNBC, et al.). The latter, I think, need only a li'l"water"....of the sort definitive vindication of our title to the"V-bridge" will pour...before they'll help make those seeds sprout,planet-wide:

Use your cell, PDA, etc., to enter a product name or take apicture of a UPC, EAN, ISBN, JAN, etc., as well as of custom-tags(PaperClick Codes™). Clicking, you’ll cross a virtual bridge from thetargeted tangible….to the cyber realm of a specific web site: http://www.paperclick.com/devices.jsp

Now you can buy whatever, enter a contest, get a coupon or rebate,watch a video, register a product...the applications are endless: http://www.paperclick.com/applications.jsp

NeoMedia Technologies owns that “V-bridge: ”http://www.neom.com/index.jsp

Its business strategy is in tune with the explosively expandingmobile-communications market: http://www.littlespringsdesign.com/analysis/physicalintegration.html

Its title to the "bridge" is secured with a large (alreadycourt-tested) and growing suite of patents. Here’s one example: http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=/neta...

Intel, a NeoMedia partner since spring of ’04, developed powerfulnew processors for speed-crossing the bridge: http://www.neom.com/press_releases/2004/20040621.jsp

Fortune-500 Science Applications International Corporation (SAIC)has for months now been helping NEOM assemble a global Word Registry™,the 21st-century 100% mobile version of Network Solutions’ early-‘90’smove to register Internet domain names (SAIC bought up NetworkSolutions in ’95): http://www.neom.com/press_releases/2004/20041027.jsp

What NeoMedia allies and customers are buying into is asoftware-driven platform that automatically turns any unique identifier- a bar code, an “RFID” radio-frequency identifier, a word, a phrase -into a hyperlink to specific information stored on-line – no searchingneeded. Here’s a demo: http://www.paperclick.com/

NeoM’s PaperClick® bridge is about to link brand managers directlyto the fast-growing legions of cell-equipped consumers and thoseconsumers directly to brands. That, in turn, means unprecedentedopportunities for mobile marketing campaigns worldwide. In fact,PaperClick® will let anyone, anywhere instantly connect to whomever hasgained a niche in the Word Registry™ now being compiled!

PaperClick® will put an instant mobile search-target finder rightinto the palm of your hand – a quantum leap bound to send arock-your-world message to search-engine giant Google, its titanicRedmond competitor, Yahoo, et al.! Decoded, that message reads:“Old-fashioned surf-‘n-skim searching, over miles of unwanted pages,can't compete with DeapDive™ Navigation – straight to a customer’s truetarget, even deep down in any Web site.” It’s a manufacturer’s, anadvertiser’s and, inversely, from customer to business, also aconsumer’s dream!

One way PaperClick® users are going to navigate that "V-bridge" isthrough Go-Window™, a horizontal text-entry bar on the screen of asmartphone, cell phone, PDA or other Web-enabled wireless device,designed for Windows Mobile™ based Smartphones, Microsoft's® operatingsystem for cellular and mobile phones: http://www.neom.com/press_releases/2004/20040830.jsp

Finally, to handle the anticipated billing for clicks-to-be-paidNeoMedia has wholly-owned subsidiary Triton (in Canada), currentlyproviding live and automated operator calling services and e-businesssupport to telecom firms: http://www.neom.com/press_releases/2004/20041221.jsp

The above obviously isn't exhaustive, but it is a good start for further “DD.”

Mudrez