NeoMedia Technologies, Inc (NEOM): NEWS! NeoMedia Bridges Mobile Marketing...

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Monday, 09/26/2005 8:32:30 AM

Monday, September 26, 2005 8:32:30 AM

NEWS! NeoMedia Bridges Mobile Marketing Gap between Marketers and Consumers with Registry of 'Keywords' to Enable e-Commerce on Cell Phones and PDA's
9/26/2005 8:30:06 AM

SAN FRANCISCO & FT. MYERS, Fla., Sep 26, 2005 (BUSINESS WIRE) -- NeoMedia Technologies, Inc. (NEOM), today introduced a major breakthrough in mobile marketing when it began registering "Keywords" for use with its PaperClick(R) Mobile Go-Window(TM) and its PaperClick Mobile Marketing Solution(TM) (www.PaperClick.com).

A pioneer and innovator in wireless services and patented technologies that provide automatic links to Internet-based information for more than a decade, NeoMedia will demonstrate Keywords as part of its patented PaperClick Mobile Marketing Solution at CTIA Wireless IT & Entertainment 2005 at Moscone Center in San Francisco, tomorrow through Thursday in booth 1003.

"NeoMedia is bringing mobile marketing directly to cell phones, PDA's and other popular wireless devices, enabling product managers and marketing-driven businesses to interact with and conduct e-commerce with customers around the clock and around the world," said Charles T. Jensen, the company's president and CEO.

Mobile Keywords, such as brand names and slogans, can be registered and licensed via the PaperClick Keyword Registry(TM) for entry in a PaperClick Mobile Go-Window, a Google(R)-like text window on cell phones or PDA's, to create a one-click connection to a Web page (URL). Words, phrases and brand names already trademarked can be registered only by their owners, with other words and phrases available from NeoMedia.

Keywords and Mobile Go-Window a 'Breakthrough'

"The introduction and immediate availability of Keywords and the PaperClick Mobile Go-Window represents a genuine breakthrough in marketing by cell phone," said Martin Copus, head of NeoMedia's Wireless Business Unit and the company's COO.

"NeoMedia has exponentially expanded the 'brand-in-the-hand' offerings available to marketers," said Mr. Copus. "Now, PaperClick delivers a unique and valuable service for marketers and advertisers by taking consumers directly to promotional offers and ads on the mobile Internet just by entering a product or brand name, code or barcode identifier on their handset, and clicking 'Go'.

"And," he said, "because all information resides on the Internet, offers or ads can be changed in real time without changing the input.

No 'Cyber-Squatting' for Keywords

"NeoMedia will only license Keywords of trademarks to their legitimate owners, eliminating the cyber-squatting and time-consuming and costly litigation that marked the early days of domain registrations," Mr. Copus said, noting that Keywords cannot be resold., and can include phrases, numbers, spaces, etc.

"The most common rejection in requesting a Keyword is that it is legally trademarked by someone else," he said. "NeoMedia recommends that interested parties request their own trademarks, product names, company name, common words used in their industry, or words related to their company, school, organization, and so on.

Pricing of Keywords is determined by NeoMedia, "with shorter and more widely known Keywords generally considered to be more valuable to marketer and consumer and thus having a higher price," he said.

Enabling the Spread of Mobile Marketing

Around the world - starting in the Far East, now in Western Europe, and moving closer to North America each day, mobile marketing is continuing its dramatic growth. Today, according to industry figures, there are virtually as many mobile phones in use (1.5 billion) as TV's (1.1B) and computers (457 million) combined!

"Mobile technology and mobile marketing continue to spread at a very rapid pace," said Mr. Copus. "And now, with PaperClick, a branded icon launching a branded Go-Window can be on the menu of any Internet-enabled handset.

"PaperClick leaves SMS messaging in its wake," he said. "Brand managers are learning that SMS travels through several nodes before reaching its audiences - like a slow train making all the stops along the way. PaperClick, via Keywords entered in the Go-Window, delivers consumers straight to a specific, interactive Web page directly relevant to its target audience, and with color, sound, pictures, movement, not just plain old text."

Registering and Activating Keywords

To check the availability of a word or phrase for registration, brand managers and others should go to www.PaperClick.com/registry and click "Search Keywords," entering a word or phrase to determine if it's available. First time users should register, and thereafter log-in.

If a requested word is available, NeoMedia will process the application, thoroughly researching requested Keywords to see if they have been otherwise trademarked, and provide a market price for registration and activation. Once a signed user agreement and payment are received, Keyword are activated and ready for use.

Information is available from NeoMedia at (630) 435-9200, Ext. 118, or online at www.PaperClick.com.

About NeoMedia Technologies, Inc.

NeoMedia Technologies, Inc. (www.neom.com) is a developer and international marketer of software and patented technologies, including PaperClick(R) for Camera Phones(TM), PaperClick Keywords(TM) and the PaperClick Mobile Go-Window(TM) which link products, print and physical objects directly to targeted online data. NeoMedia also offers expertise in homeland security and e-authentication applications, and its Systems Integration Group specializes in providing expert-based IT consulting, hardware, and software solutions.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

PaperClick is a registered trademark, and PaperClick Mobile Go-Window, PaperClick Mobile Marketing Solution, PaperClick Keyword Registry, and PaperClick for Camera Phones are trademarks of NeoMedia Technologies, Inc. Other trademarks are properties of their respective owners.

SOURCE: NeoMedia Technologies, Inc.

Press:
NeoMedia Technologies, Inc.
Charles T. Jensen, 239-337-3434
cjensen@neom.com
or
The Kaminer Group
David A. Kaminer, 914-684-1934
dkaminer@kamgrp.com

Copyright Business Wire 2005

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