NeoMedia Technologies, Inc (NEOM): Here's a direct link to the article jayo...

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Re: jayoperator post# 39122

Friday, 10/07/2005 10:29:59 AM

Friday, October 07, 2005 10:29:59 AM

Here's a direct link to the article jayoperator found:

http://www.blueovalnews.com/2005/products/neomedia.paperclick04oct.htm

Here's the article (with two key phrases in bold):

There's a new marketing weapon on the horizon - and unlike, the internet, most Americans will have immediate access to reap the benefits. Moreover, it could save automakers millions of dollars each year. It all starts with a camera cell phone that is web enabled. Before a meeting the DaimlerChrysler, NeoMedia's Chairman, Chas Fritz spoke with InsideDCX.com about the endless possibilities that PaperClick can bring to DCX, and the auto industry.

Imagine shopping for a car at a Chrysler, Dodge or Jeep dealer's lot with your cell phone. You come across a beautiful new 300c, snap a photo of a bar code with your cell phone's camera or enter the vehicle's VIN, and presto - the price, options, financing rates and rebates appear in the cell phone's window - all at the critical point of decision. Welcome to NeoMedia's PaperClick technology.

snap a bar code, image or type in a VIN number and watch PaperClick display essential information at the point of decesion.

Let's suppose that you've spotted a used Jeep Liberty and want to know more about it. Once again you can either take a photo of a bar code or type the vehicle's VIN into your cell phone. The purchase price, miles on the vehicle, remaining warranty and the vehicle's factory options appear. Need a CarFax report? Click a button and it will also appear. Have a desire to compare the Liberty with a Ford Escape? No problem. Want to know the cost of an extended warranty or cross shop for the best insurance rate? A few clicks on your cell phone is all it takes.

As auto manufacturer's look for more inventive ways to move products at a lower cost than traditional print, NeoMedia's technologies is to cell phones what Google is to the internet. Unlike the internet though, PaperClick is a personal sales assistant for both the consumer and retailer.

Chairman Fritz pointed out that today's consumers are more mobile than ever. When we leave our places of residence, we take our keys, wallet and cell phone with us. With PaperClick (www.PaperClick.com if you want to check it out today on your PC), consumers will be able to access just about anything, anytime and, anywhere.

In a 28 July memo to dealers, Ford president Daryl Hazel said, "With 60 million visitors expected to fordvehicles.com in 2005, consumer automotive internet shopping continues to grow. Today, over 70% of new vehicle buyers use the internet as a source for price and vehicle information; however, less than 15% of internet shoppers click through to see what the incentives are for a particular vehicle. As a result, many customers don't see prices that are reflective of actual transaction prices. This results in fewer internet leads, less showroom traffic and lower vehicle sales."

With PaperClick, anyone with a cell phone can click on a bar code, or enter a series of digits to pull up specific information - essentially eliminating the computer. For example, you might see an advertisement in a magazine, newspaper, poster or brochure for a Dodge Charger. Perspective buyer's could snap a photo of a bar code on the advertisement to learn more about the Charger. The cell phone would instantly display the Charger's price, rebates, special Chrysler financing rates, insurance quotes, locate dealers and browse inventory - all without speaking to anyone or using the internet.

you can shop Ford's parts and services and even receive coupons and service reminders via your cell phone.

Not only can DCX take more direct control of the pre-purchase process, they could also make profits in the lucrative post-purchase after-market. Rather than lose business to after-market companies like Pep Boys, DCX could send maintenance reminders, coupons for oil changes and other maintenance items. Moreover, DCX could even keep track of your last service and send you a reminder - all without a computer - and at a far less cost to DCX than current methods.

PaperClick can also offer consumer tech assistance as well. Suppose you need a service manual for your Jeep Liberty or instructions on how to change a tire. Simply enter the vehicles Identification number in your cell phone and step by step instructions will appear in the cell phone's window. Click another button and you're connected with Chrysler's technical support line. Click a different button and you can be connected with the closest dealership or get directions on how to get there.

The possibilities are as endless as the imagination - and, they might be coming to a dealer near you soon.

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