Management and Directors in Depth:
ORGANIZATIONAL STRUCTURE:
Bill Guerin, Chairman of the Board and Chief Executive Officer
Mr. Guerin is a technology entrepreneur who has started, grown, and successfully sold several high-tech companies. As Chairman of Cornerstone Alliance LLC, he provided mentoring and financing solutions for European and U.S.-based start-up technology companies. Cornerstone was the California and UK-based consultant and financial advisor selected to launch the One Link venture. Mr. Guerin also has three successful technology related start-ups to his credit as a founder and Chief Executive: a European-based data security software company, The Cambridge Systems Group, later acquired by Computer Associates; a systems integration company, Marathon Systems, purchased by Lotus Development Corporation; and most recently, an Internet and travel technology company, Orbit Network. Mr. Guerin holds a Bachelor of Science Degree and MBA from the Haas School of Business, University of California, Berkeley.
Alan Geddes, Chief Financial Officer
Mr. Geddes is a proven chief financial officer with over 25 years in senior financial management with public companies across software and financial services industries. Most recently he was consulting CFO to Netlogic Microsystems, Inc., Adaptive Broadband and Sangamo BioSciences, Inc. Mr. Geddes was instrumental in Netlogic’s initial public offering, Sarbanes-Oxley implementation and SEC compliance matters. Mr. Geddes also served as CFO for QRS Corp., a $150 M NASDAQ-traded B2B ecommerce and software application enabler and was CFO for Global Med Technologies, a medical technology company, and EDNET, Inc., a broadband service provider. He commenced his career with Litton Industries as a financial analyst after graduating with an MBA in finance from Utah State University and BA from the University of California, Santa Barbara.
Kerry Wilce, Managing Director, Onelink4travel Limited
Mr. Wilce has 30 years of experience working in a variety of sales, marketing, business development and general management roles in IT and communications. He has spent the last 10 years in the travel sector. Prior to joining One Link he was Marketing Director for X-Tant Ltd, one of the leading suppliers of IT and communications services to the UK travel sector, where he was responsible for developing and launching TravelEye, the leading travel portal for UK travel agents. Previously, he ran AT&T’s travel division in the UK and was part of the management buyout that purchased the business from AT&T to create X-tant Ltd.
Frances Kiradjian, President & CEO CCRA International
Ms. Kiradjian has extensive experience in the travel industry and has held several executive positions during her 12 years at RCI. In her last position at RCI, she founded CCRA (now a separate business unit of One Link) as Executive Vice President and was a key player in taking the division from relative obscurity 12 years ago to its current status as a leader in innovative hotel marketing. Prior to RCI, she was a sales director with Carlson Wagonlit. She is considered a prominent speaker at many industry events and is a community organizer and supporter. Travel Agent magazine, a leading industry publication, has named Ms. Kiradjian as one of “The Most Powerful Woman in Travel.”
Jim Day, Vice President, Onelink4travel Call Center Services
Mr. Day is a veteran travel industry executive with broad financial, operations, and business development expertise. Prior to joining Onelink4travel, Mr. Day held executive positions with Carlson Wagonlit Travel, the $19 billion corporate travel services giant. Mr. Day’s last position at Carlson Wagonlit was as vice president of business development where he managed the company’s North American Client Service Center; in this position he created and implemented Carlson Wagonlit’s innovative e-Procurement channel travel offering, including negotiating supplier/ client contracts and overseeing the service’s marketing and sales plans. Mr. Day was also divisional vice president of operations at The Hertz Corporation, where he was responsible for successfully turning around the company’s $150 million New York Region by growing market share and improving service and reestablishing profitability. Previously Mr. Day was senior vice president of European operations for Emerson Radio Corporation where he led business development and marketing efforts for the consumer electronics leader’s initial foray into Europe.
Peter Short, Chairman, Industry Advisory Board
Mr. Short is recognized as a leader in the travel distribution sector. Prior to joining One Link, he held various senior positions at British Airways and its subsidiaries, including Chief Executive of the Bravo Company, a Cable and Wireless and British Airways joint venture. Previously, he co-founded Travicom, the world’s first multi-access travel system allowing travel agents and airlines to communicate via a common electronic medium. He also held a senior position in the Galileo International start-up team in 1988. During the past ten years Mr. Short has assisted many travel vendor companies including Eurostar, British Rail Board, Avis Europe, and the Caribbean Tourism Organization.
Peter Crouch, Advisory Board, Rental Car Sector
Mr. Crouch is a respected auto rental industry executive who is shepherding the growth of the Company’s car rental program. He is a former senior executive of Sixt AG, Thrifty Europe, Budget Rent-A-Car and other rental companies. Mr. Crouch was heavily involved in the start-up of One Link. Prior to opening his consulting practice, which he currently operates, Crouch was Executive Vice President for International Development for Sixt AG, a leading Munich, Germany rental company. At Sixt, Crouch opened 11 new countries for the company including France, Holland and the United Kingdom, including establishing the company's first-ever presence at London's Heathrow Airport. Mr. Crouch has also served as Directeur General/Europe for Thrifty Europe SA and President of Budget Rent-a-Car International Inc. During his 15-year tenure at Budget, Mr. Crouch built the company's international network from 13 countries to over 100, tripling the firm's market share across Europe.
BOARD OF DIRECTORS:
Bill Guerin, Chairman of the Board and Chief Executive Officer
(see above)
John Herzog, Director
Mr. Herzog is retired Chairman Emeritus of Herzog Heine Geduld, Inc. once one of the nation’s largest NASDAQ market-making firms. At the time of its acquisition in 2000 by Merrill Lynch, the firm made markets in over 9,000 stocks. He is currently Chairman of R.M. Smythe & Co., Inc. a company founded in 1880 that earned a reputation as the foremost source of information regarding the value of inactive and obscure stock and bond certificates. The company is now a premier auction house specializing in antique stocks and bonds, bank notes, coins, autographs and photographs. Mr. Herzog is also the founder of the Museum of American Financial History, a member of the Smithsonian National Board, a trustee of Randolph-Macon Woman’s College, a member of the NYU Stern School Board of Overseers, a governor of India House, and a recipient of the Ellis Island Medal. Mr. Herzog was a former Director of the Securities Industry Association and member of its New York District Economic Education Foundation.
Peter Boatright, Director, Audit Committee Chairman
Mr. Boatright has served as President and COO of Goldman Investments, a national firm where he had also served as Senior Vice President, Treasurer and CFO. Goldman Investments (Goldman family) was listed in the Forbes 400. Other Corporations headed by Mr. Boatright include Management Associates, Inc. and Shiloh Oil Corp., both of Oklahoma City, Oklahoma. He is an Attorney and Certified Public Accountant. He graduated from the University Of Oklahoma, with a BBA (major in Accounting and minor in Finance) and from the College of Law, OU. Mr. Boatright currently serves on the Board of several corporations, including Guaranty Credit Card, Inc. and Coppermark Bank in Oklahoma City, Oklahoma, a $650 million bank, and is chairman of the audit committee. In addition to these boards, he also serves on the board of the Oklahoma United Methodist Foundation and is Chairman of the Investment Committee, which oversees assets in excess of $120 million.
Edward Nichols, Director, Compensation Committee Chairman
Mr. Nichols is an attorney with Nichols & Nichols in Denver, Colorado. He is authorized to practice in the states of Colorado and Kansas, the United States Federal Courts, and Supreme Court of the United States. He is also Managing Director of Nichols & Company LLC, a management consulting firm. Prior to Nichols & Company, Mr. Nichols operated a successful national municipal bond law firm, which he sold after 15 years before moving to Denver. He has since worked as a private investment banker and consultant with venture capital companies in the U.S. and Europe and has extensive international relationships with investment banking firms, underwriters, and brokerage firms.
Richard J. Marxen, Director
Mr. Marxen has diverse experience as a businessman and entrepreneur that includes various positions as CEO, director and consultant. He is the chairman of Connective Technologies, Inc. a company he founded in 1995 to provide web-enable solutions to property and casualty insurance carriers. He ran INSpire Insurance Solutions, initially as president and CEO and then as a senior vice president of CGI Group, Canada’s largest independent IT services firm after CGI Group acquired INSpire in 2003. He served as a vice president and consultant with OneShield Inc., a start-up provider of technology solutions to the insurance industry, spearheading the company’s business development efforts. From 1998 to 2001, Mr. Marxen was board chairman at Apple Orthodonix, Inc., a NASDAQ-traded orthodontic practice management firm. He also served for a short period as CEO of insurance provider The Wheatley Group, LTD. facilitating its sale to insurance industry giant AIG.
to make a million bucks over night" 
