American Green Inc (ERBB): kenco, "was it worth it?" ABSOLUTELY. Th...

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Re: kenco post# 35578

Wednesday, 12/07/2005 12:07:16 PM

Wednesday, December 07, 2005 12:07:16 PM

kenco, "was it worth it?" ABSOLUTELY. This is all about BUSINESS and how to PROTECT your BUSINESS, How to protect the livelihood of Artists, Agents, Managers, Retailers, Record Labels, Replicators and Legal Online Services. Here is a quote whose results hit home with ALL of the above:

"After the first week, sales of the Hamilton CD dropped 23 percent, to 25,598 copies, according to Nielsen SoundScan, which tracks music sales. The typical first-week drop-off is 40 to 60 percent, said Jordan Katz, senior vice president of sales at Arista.

After the second week, Hamilton's sales dropped to 22,800 copies before ticking up to 23,300 the following week. Total shipments stand at 250,000. Arista attributed the modest sales drop-off to strong promotion efforts, a suggested price of $13.98 and word-of-mouth buzz -- but also to the copy-management software.

"I know my science well enough to know that correlation does not mean causation," Katz said. "I would not go out on a limb and say this was the only reason [sales] were down only 23 percent. However, I would say it was a contributing factor."

The copy-management software on the Hamilton CD was developed by SunnComm Technologies Inc., a small Arizona technology company.